The ongoing economic challenges are expected to persist, further constraining consumer spending power and presenting significant hurdles for the meals and soups category. Fresh food is anticipated to pose a notable threat to growth, as it is perceived as more affordable, healthier, and more readily available than packaged meal solutions.
Food kits are likely to remain the sole bright spot in an otherwise declining category. With their growing popularity and diverse offerings, food kits are positioned to capitalise on the demand for convenient, budget-friendly alternatives to dining out.
Soup sales are projected to remain modest and largely seasonal, with Ramadan accounting for a significant proportion of annual consumption. The withdrawal of prominent international brands such as Maggi and Knorr from the dehydrated soup segment has left the local brand Ideal as the only major player.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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