PriceSmart warehouse club plays a pivotal role in introducing Guatemalan consumers to new ready-made meals, as its membership model provides access to a broad selection of local and imported products with attractive volume discounts. The frozen ready-made meals offered by PriceSmart are diverse, and sample tasting stands allow consumers to try new products before committing to a purchase.
Ready-made meals with ethnic flavours, including frozen options like Asian spring rolls, dumplings, and Boki, are gaining traction among Guatemala’s higher-income consumers. These consumers often seek out unique items that are otherwise unavailable in local cuisine or restaurants, with some opting to shop at ethnic or speciality stores to access these products.
An increasing number of higher-income consumers in Guatemala are scrutinising ingredient lists on ready-made meals, expressing concerns over preservatives and artificial additives. While these consumers appreciate the convenience that ready-made meals offer, they may be deterred by ingredient lists containing additives perceived as unhealthy.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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