Consumer demand for meals and soups will remain high in Austria over the forecast period as locals appreciate the convenience of these packaged goods. Ready meals will generate the largest share of value sales reflecting their importance in everyday diets.
Vegan and vegetarian meals and soups will shape category development over the forecast period as the health and sustainability trends gather momentum in Austria. Indeed, plant-based meals and soups are expected to perform well as consumers choose to incorporate more plants into their diet.
Pizza is an extremely popular meal in Austria and there is little doubt that this will change over the forecast period. Frozen pizza accounts for the largest share of retail pizza sales, although chilled pizza is predicted to record a more dynamic performance in the upcoming years due to its low sales base.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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