The demand for organic ready meals in Denmark remains steady, albeit with slower growth due to their higher price point. While some consumers are drawn to the health benefits and quality of organic options, the cost can be a barrier.
Soup is expected to remain a popular choice among Danish consumers in the forecast period, with both chilled and frozen options appealing to those seeking convenience and nutrition. Packaged soup is thriving as consumers are increasingly prioritising their health while they are also looking for quick meal solutions that fit into their busy lifestyles.
There is potential for a new trend in ready meals whereby brands reduce their emphasis on dietary labels like "plant-based" and instead focus on taste and quality as their core marketing points. For example, Tasteful Foods saw a positive response after removing "plant-based" from its name in 2023 and concentrating on flavour.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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