Meal kits continue to be popular in France, as such options are seen to offer convenience to consumers while also containing healthy ingredients and transparent labelling. Quitoque from private label Carrefour is, by far, the strongest brand in this category, with Hello Fresh (HelloFresh France SAS) being the other most notable name.
Value sales in prepared salads are cited as the strongest across categories in 2024, with volume also seeing small positive growth. Prepared salads lend themselves well to lunch options for office workers, being seen as a popular and healthy choice.
In May 2024, we saw the launch of a new food label, Origin’Info, which is a voluntary logo to inform consumers about the geographical origin of the three main agricultural raw materials of food products. This is particularly notable for ready meals, which contain a number of different ingredients.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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