The growing consumer desire to eat a healthy diet is driving companies to update their brand portfolios to meet consumer expectations. Since 2023, retailers have been rolling out an ever-increasing range of ready meals specifically for air fryers.
Private label is the dominant choice when buying ready meals in Portugal, with retailers amassing over two-thirds of retail value share in 2024. In addition to being an anchor category for retailers, ready meals can boost the average customer spend and help increase the frequency of visits to stores.
Foodservice is expected to have a positive impact on category sales over the forecast period. In addition to tourism, domestic consumption has also been increasing, with locals eating out more frequently.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See all of our definitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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