In the post-pandemic landscape, ready meals will evolve as consumers choose to dine out more frequently. This shift will likely increase the competitive pressures on ready meals to match the quality and flavours offered by restaurants.
Emerging local niche brands are increasingly gaining traction in ready meals by integrating culinary expertise with nutritional research to create shelf-stable ready meals that emphasise convenience, flavour, and health benefits. For instance, Yuanyu, known for its organic chicken farming practices, has launched its line of chicken soup products, focusing on quality ingredients and traditional recipes.
Technological advancements in ready meal production have reduced costs and complexity, making it easier for consumers to enjoy restaurant-quality dishes at home. As a result, renowned restaurants are anticipated to expand the availability of their signature dishes as ready-to-eat instant meals, allowing customers to skip queues and enjoy their favourite meals conveniently at home.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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