Supermarkets in the Netherlands are expected to experience slightly lower average grocery prices from 2025 onwards. Prices in categories that have seen sharp increases in recent years, such as cooking oil, chocolate, and coffee, are projected to stabilise, or even register a modest decline.
Albert Heijn is set to maintain its dominant position in the Dutch supermarket sector, with no significant challenges expected from competitors over the forecast period. Meanwhile, runner-up Jumbo has introduced a new, long-term growth strategy aimed at regaining momentum after a disappointing performance in 2024.
The growing role of technology in the supermarket sector is expected to accelerate industry consolidation, as only large retailers with the resources to invest in advanced technologies will be able to remain competitive against e-commerce and discounters. Self-checkout systems, already commonplace in Dutch supermarkets, will continue to expand, while artificial intelligence (AI) is set to reshape operations.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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