The sluggish performance of supermarkets in 2024 has been shaped by multiple factors, including the persistent perception of high prices - despite inflation easing to below 2% - and disruptions in the transportation sector, particularly strikes led by farmers protesting against poor working conditions and declining profitability. These challenges have made supermarket access more difficult for residents in rural and semi-rural areas, pushing them towards more affordable or one-stop shopping alternatives.
Casino is grappling with significant difficulties in France as Auchan and Intermarché capitalise on its struggles, acquiring its hypermarkets, supermarkets, and large convenience stores. The two retailers are splitting these acquisitions evenly, with Auchan taking over the larger hypermarkets while Intermarché integrates the smaller supermarkets into its network, progressively rebranding them under the Intermarché banner.
Urban areas are playing an increasingly prominent role in France’s grocery retail landscape, with their share expected to grow significantly in the coming years, according to local experts. This shift is driven by broader geographic trends, including the growth of regional metropolitan hubs and the increasing appeal of coastal cities.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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