Supermarkets will continue to register value growth over the forecast period, and will perform more strongly in cities, where incomes are generally higher. However, supermarkets have reached a level of maturity and value growth will be modest.
With consumers continuing to be price sensitive over the forecast period, supermarkets will focus on private label to support volume sales. For instance, Mega Image launched its private label range in 2021, including a private label range for locally produced goods called “Gusturi Romanesti (Romanian Tastes).
Supermarket chains will continue to increase their online presence, working with on-demand delivery apps like Glovo. Consumers are also gradually becoming more comfortable doing their grocery shopping online and this will continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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