The outlook for supermarket sales suggests stability or a slight decline over the forecast period, as other retail channels – such as discounters, hypermarkets, and convenience stores – continue to expand and capture market share. The increasing preference for discounters and hypermarkets is particularly relevant for products driven by impulse purchases and consumer cravings, areas where supermarkets face heightened competition.
Despite a slowdown in expansion among established supermarket chains, some newer market entrants could introduce greater dynamism to the sector. One such example is Holi Supermercado Express, which launched operations in early 2023.
Supermarkets are expected to continue investing in technological innovations, primarily aimed at improving internal operational efficiency rather than introducing significant changes to the customer-facing shopping experience. Investments in logistics, warehouse management, and process automation will be prioritised to enhance supply chain efficiency and cost control.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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