Over the forecast period, supermarkets in Bulgaria are expected to place even greater emphasis on partnerships with local producers, further increasing the share of Bulgarian-sourced products in their assortments. Consumers have shown a strong preference for domestically produced goods, not only due to their perceived quality and freshness but also as a way to support the local economy.
Competition in the supermarket sector is expected to intensify over the coming years, driven by both new market entrants and a growing focus on digital retail. Carrefour’s return to Bulgaria is likely to disrupt the established competitive order, as the retailer expands its presence and challenges major players such as Billa.
Supermarkets is expected to undergo significant digital transformation, with retailers focusing on both internal operational efficiency and customer-facing digital solutions. One of the key areas of development will be the adoption of integrated warehouse management systems and building management software, which will optimise store operations by controlling essential functions such as air conditioning, refrigeration, and ventilation from a single platform.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!