Across the forecast period, it is expected that sales growth in supermarkets will align with or slightly surpass the inflation rate. However, supermarkets are anticipated to continue losing market share to other retailers, especially discounters and hypermarkets, which are projected to experience stronger growth.
Unimarkt faced significant challenges over the review period, suffering from declining profit margins due to consumer restraint and rising costs driven by the energy crisis and inflation. This is reflected in the decreasing number of supermarkets operated by the company.
The rising cost pressures in supermarkets, mainly due to the energy crisis, have pushed for cost-saving measures, including reducing staff and implementing more automation. One of the notable trends in this context is the increased use of electronic price labels.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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