Supermarkets is expected to record solid growth in current value sales throughout the forecast period. This format will remain a popular choice for regular grocery shopping trips among many Hungarians thanks to wide product assortments, competitive pricing policies and convenient locations.
Supermarkets operators will continue to pursue a range of strategies to limit their exposure to the challenge from discounters over the forecast period. Most notably, they will attempt to attract more budget-conscious shoppers by increasing the frequency and depth of price-based promotions and launching cheaper private label lines in multiple categories.
As is the case with discounters and hypermarkets, the high level of consolidation in supermarkets and the combined effects of the special retail tax and the Plaza Stop Act make it less likely that the channel will witness any significant new entries over the forecast period. Along with intense competitive pressures, these factors also mean established chains are expected to concentrate more on increasing same-store sales than on expanding their physical footprint.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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