Supermarkets in Brazil is expected to continue to grow in current value terms in the forecast period, as well as seeing growth in outlet numbers. However, in addition to the opening of new outlets, large supermarket chains are expected to continue to close stores that are loss-making, whilst retaining those that are showing better results.
In a smart strategy, Pátria’s investment fund, through Plurix, is expected to continue acquiring other chains in cities in the interior of Brazilian states, avoiding direct conflict with the large supermarket chains that operate in the Brazilian capitals. In this way, it will continue to gain muscle and stamina to face the large groups in the future.
One benefit of supermarkets which could be leveraged in the forecast period is that e-commerce sales through grocery retailers remained low in Brazil at the end of the review period, with many local consumers dissatisfied with the limited choice of products, mainly fruit and vegetables, available via third party delivery platforms such as iFood or Rappi. This means that many Brazilians still prefer to visit a supermarket to choose their own fresh produce, despite the convenience of grocery e-commerce in terms of home delivery.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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