Over the forecast period, the supermarkets channel is expected to see a further increase in terms of the number of outlets which ensure it also continues to see steady growth in value terms (at constant 2024 prices). Innovation will also continue to be very important as players look to enhance the in-store experience and thereby improve customer loyalty.
Artificial intelligence (AI) is playing an increasingly pivotal role in supermarkets with it being used to more accurately predict consumer behaviour and to drive improvements across retail operations. AI is contributing to higher sales by minimising stockouts, optimising warehouse rotations, and reducing manual tasks, all of which help to lower operational costs.
Over the forecast period it is expected that online grocery shopping from supermarkets will continue to increase as a way to provide convenience and to reduce the amount of time consumers need to spend shopping for groceries. The ultimate goal is to take the chore out shopping and provide Italians with more free time to spend on other activities.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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