The supermarkets channel is expected to see healthy growth over the forecast period. Nonetheless, its development could be partially hindered by the growing popularity of convenience stores and other smaller format outlets on one hand, and the redevelopment of hypermarkets as community hubs on the other.
Over the forecast period, private label products are expected to gain traction in supermarkets as players look to respond to the needs of more price-sensitive consumers. Not only is this seen as a god way to encourage a wider spectrum of consumers into stores, but supermarkets could also make a higher profit margin on selling their own private label goods compared to the profits made on branded items.
Membership programmes are expected to continue playing an important role in building and retaining customer loyalty towards supermarkets over the forecast period while consumers would become less loyal, more sensitive to price and other specific offerings. Additionally, supermarkets operators will likely also focus on expanding their footprint through new outlets, including mini supermarkets that are closer in proximity to consumers’ homes and which offer a wider variety of products to convenience stores.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!