The performance of supermarkets is predicted to stagnate in the short to medium term. Retail value (constant 2024 prices) sales are projected to fall moderately in 2025, followed by slight-to-marginal decreases as the forecast period progresses.
Supermarkets like Whole Foods and Longos are expected to continue to benefit from the rise in demand for organic, sustainable and health-orientated groceries. Health and wellbeing and sustainable trends are likely to develop and grow as the forecast period progresses, as consumers become more health-conscious and environmentally-conscious.
Sobeys is expected to continue its investments in omnichannel shopping experiences for brands like the eponymous Sobeys and IGA, blending physical and online shopping to meet the high consumer demand for convenience. Operators of supermarkets in general are set to focus on enhancing their digital platforms, improving delivery logistics and offering customised or personalised shopping experiences through apps and online services.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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