In the future, we expect to see even more acquisitions of small chains by leading players. Strong players in the industry are using acquisitions to grow their networks and become more competitive.
The supermarkets channel is set to face increasing competition in Greece in the forecast period, squeezed by both hypermarkets and convenience stores, as well as the increasingly popular discounters channel. Large chains will seek to attract customers by offering bigger discounts and expanding their private label product ranges.
Another trend that is likely to develop in the future regarding supermarkets is an increasing emphasis on sustainability and locally sourced products. Many retailers are expanding their offerings of eco-friendly items, using less plastic packaging, and offering reusable options due to increased demand from consumers for more environmentally friendly choices.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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