Supermarkets will demonstrate moderate sales growth in forecast period, amid strong competition from discounters. Players are expected to expand services to enhance the shoppers’ experience, such as the adoption of self-service checkouts, which has been adopted by various supermarket chains in Norway.
Supermarkets are increasingly compelled to enhance their customer loyalty programs in response to rising competition from other grocery channels, particularly discounters, and the ongoing challenges posed by inflation. To address these pressures, companies are investing in diverse loyalty initiatives, ranging from coupons and special offers to personalised discounts and gamified loyalty apps.
In August 2024, Norway's Competition Authority imposed fines totalling NOK4.9 billion (approximately €420 million) on the three largest supermarket chains for colluding on prices.
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Understand the latest market trends and future growth opportunities for the Supermarkets industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
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