The Swedish economy is expected to continue its recovery in 2025 and over the forecast period, leading to increased consumer spending on groceries. However, supermarkets is still expected to face strong competition from discounters, as a degree of polarisation will continue, meaning some consumers will remain price-sensitive and seek the best price-to-quality ratios.
In a cross-category trend, private labels are expected to become an increasingly important strategic focus for Swedish supermarkets over the forecast period, and it is expected that players will continue to introduce new private label products and enhance their existing ranges, in order to improve their profit margins. This will make it more difficult for branded products to obtain shelf space, which will increase competition and again allow for players to put more pressure on suppliers to lower prices.
In a cross-category trend, supermarkets will continue to enhance their e-commerce capabilities over the forecast period. As the economy continue to improve, it is expected that grocery e-commerce will once again see solid growth rates and, as such, competition in the e-commerce channel will also increase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Supermarkets industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Supermarkets industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Supermarkets are chained or independent retail outlets with a selling space of between 400 and 2,500 square metres and with a primary focus on selling food/beverages/tobacco and other groceries. Supermarkets may also sell a selection of non-groceries, but the product mix is skewed towards grocery items. Example brands include Casino, Kroger, and Tesco. Exception: In some markets, primarily the US, Australia and Hong Kong, there are grocery retailer brands that operate outlets with a selling space of over 2,500 square metres, but offer only a very limited range of non-grocery merchandise or none at all. These brands are included in Supermarkets.
See all of our definitionsThis report originates from Passport, our Supermarkets research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!