Typical households in Egypt regularly use bleach for a wide range of tasks, including to disinfect bathrooms and bleach white linens, among other cleaning and disinfectant tasks. Its many uses, along with an expanding population, will ensure consistent demand for bleach over the forecast period.
As many local consumers, particularly older generations, consider bleach part of their weekly or daily grocery shopping, small local grocers will likely remain the dominant distribution channel over the forecast period. E-commerce is only predicted to witness a modest rise in sales, as consumers gradually change their purchasing habits to become increasingly accepting of digital platforms.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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