Preventative health will remain a key focus for consumers, with many consumers conscious of maintaining health and hygiene in their homes. As a result, disinfecting products, including bleach, will continue to play a crucial role in daily cleaning routines over the forecast period.
In a significant strategic move, Clorox decided to divest its assets in Argentina. In March 2024, it announced that it would transfer all rights to its brands in the country to Apex Capital, a private equity fund.
Prior to the outbreak of COVID-19, one of the major constraints for bleach in Argentina was the lack of awareness among younger consumers. Many people, especially younger generations, had limited exposure to bleach as a regular household product.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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