Not being regarded as the top option for household cleaning leads bleach to witness slower growth over the forecast period, especially as the threat of COVID-19 has reduced, with many consumers no longer considering bleach suitable product.
Wonderful from Kao, Bailan from Unilever, Lan Bao from Lion, and Clorox from Victory Appliances are all international brands which are well-distributed and have diverse formats across all channels. Over the review period, Clorox also launched a new bleach claiming to be capable of killing the COVID-19 virus, which is successfully winning over more consumers.
Despite a lack of motivation for new players to participate in a niche category with limited growth potential, private label lines have continued to have a strong presence in bleach. These products are available from hypermarkets such as Carrefour, A-Mart and RT-Mart, and appeal to consumers through lower price points and larger volumes.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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