The rising number of households and ongoing population growth are set to drive moderate growth of bleach over the forecast period, in both retail volume and value terms. Bleach is used frequently by households for washing white clothes during their laundry process, as well as for disinfectant in bathrooms and toilets.
The two prominent players in the bleach landscape, Hypo and Jik, will continue to compete strongly for market share through promotional activities, scent innovations, long-lasting fragrances and rebranding. Bot players will aim to boost their market share as they prioritise appealing to price-sensitive consumers with competitive pricing.
Economic recovery is expected to boost consumers' purchasing power, and growing awareness of hygiene and cleanliness will drive the sales growth of bleach over the forecast period. Heightened corporate social responsibility activities will also play a key role in the growth of this category in the future.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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