As the economy improves and consumer incomes increase over the forecast period, bleach is expected to record positive retail volume growth, at a current volume CAGR of 5%. The category will also continue to benefit from a growing urban population which require efficient and affordable cleaning for their laundry products, particularly whites, and surface care.
The presence of lower-priced brands, such as Hypo, competing in the bleach will help ensure that the category continues to experience positive growth across the next five years. Innovative and aggressive marketing strategies, including competitive pricing, which helped establish Hypo as a strong brand, will likely to be adopted by other manufacturers to grow their own products.
With an improved economy and a growing middle class, bleach growth will be slowed as middle-class consumers increasingly opt for task-specific surface and toilet care products. Toilet cleaning and laundry care products are increasingly incorporating bleaching properties to encourage consumers to move away from bleach, and this trend is expected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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