In the forecast period, bleach will become increasingly becoming replaceable as consumers shift their preferences toward eco-friendly, skin-friendly and safer alternatives. While bleach has long been valued for its powerful disinfecting and whitening capabilities, modern cleaning products with advanced formulations are now providing similar benefits without the harshness associated with traditional bleach.
Bleach faces threats in the form of cross-category competitors, encompassing a variety of cleaning and laundry products that offer similar benefits while avoiding the harshness associated with traditional bleach. One major challenge is the rise laundry detergents with built-in stain-removal and whitening properties, such as So Klin Liquid (Sayap Mas Utama) and Attack (Kao).
No significant competitive developments are expected in the bleach category, aside from the ongoing rivalry between the two dominant players. BayClin continues to maintain its leadership position, a result of its long-standing presence in Indonesia, where it has become synonymous with bleach for many consumers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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