Bleach has a more optimistic outlook, with both retail volume and current value growth expected in Thailand in the forecast period, as it is still a staple in a high proportion of households. Many consumers, especially those in rural areas, still recognise the broad utility of bleach for maintaining a clean and sanitised environment, and use it not only for cleaning the bathroom, but also for washing white clothing, especially white uniforms.
Retail e-commerce has become more prevalent in general in Thailand, and this trend is expected to continue in bleach in the forecast period, as it is a convenient channel which offers access to a wider range of products than is usually available in stores, while also offering competitive pricing. The latter will remain important due to price sensitivity, as consumers’ budgets are being stretched by inflation, and they are anticipated to look for feature-rich bleach products at affordable prices.
Following the trend seen in ither home care categories, an increasing number of manufacturers might explore concentrated bleach formulae, which offer cost savings and reduce packaging waste. Refillable packaging options and recyclable packaging could also contribute to sustainability efforts.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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