Bleach is a mature market with limited opportunities for growth, and consequently, there is expected to be a decline in both volume and value over the forecast period. As the category struggles with lack of innovation, consumer demand is expected to continue decreasing.
As environmental concerns continue to rise, bleach is likely to maintain its reputation as being harmful to both health and the environment due to its harsh chemicals and toxicity. As a result, Swiss consumers are expected to increasingly shift towards safer, eco-friendly alternatives, such as chlorine-free bleach or other less harmful disinfectants.
Supermarkets and hypermarkets are expected to remain the dominant retail channels for bleach in Switzerland throughout the forecast period. These outlets continue to be where Swiss consumers do most of their weekly shopping, offering a one-stop solution for household essentials.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!