Across the forecast period, retail volume and value sales of bleach will continue to decline, with retail sales set to decrease at a current value CAGR of 0.4% (2024 constant value CAGR of -2%).
Due to a lack of investment interest, international brands will maintain only a minimal presence in the bleach category, resulting in limited competition and sluggish developments in innovation and new product launches. With fewer resources dedicated to bleach, major global players are expected to continue focusing on home care categories offering greater market potential, such as multi-surface cleaners or eco-friendly alternatives, where consumer demand is growing more rapidly.
Amidst the limited competition, Meteor dd and Dukat doo are set to maintain their market relevance and leadership within the bleach category in Bosnia and Herzegovina over the forecast period. With their strong foothold in the local market, these two domestic players are expected to benefit from the absence of significant competition from international brands, allowing them to consolidate their positions further.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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