Bleach is expected to see decline in both volume and current value terms over the forecast period. Bleach received a strong boost during the COVID-19 crisis when consumers were extra-sensitive about hygiene, but this demand has softened as the effects of the pandemic have faded and consumers are gravitating to cleaning products that offer more convenience and value, such as multi-purpose cleaners.
Private label bleach products are expected to remain competitive and maintain their market share over the forecast period by competing on price as well as in-store and online on-shelf positioning. The highly commodified character of bleach, which offers little room for distinctive innovation, magnifies the importance of price in the competitive landscape and confers an advantage on private label products.
According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2024, there has been little change in the frequency of daily cleaning practices amongst consumers in Canada. The survey reveals that the percentage of respondents who reported cleaning at least once a day experienced a slight decrease from 22% in 2023 to 20% in 2024.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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