Bleach is projected to continue its decline in retail volume and value terms over the forecast period, driven by market maturity and price normalisation. Consumer preferences are shifting, particularly among older, urban demographics, who are increasingly seeking higher-quality products that offer better fabric protection and a pleasant scent.
The decline of traditional bleach is set to continue as consumers increasingly opt for multi-purpose cleaners and toilet liquids with bleach. These products are favoured for their improved fragrances, gentler impact on the skin, and versatility, addressing modern cleaning needs while reducing reliance on single-purpose solutions.
Small local grocers and supermarkets are expected to remain the primary distribution channels for bleach in Bulgaria. The former continue to serve as key shopping destinations for price-sensitive consumers and those in rural and suburban areas.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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