Bleach in Morocco is projected to see modest, but steady decreases in retail volume and value (constant 2024 prices) sales over the forecast period. The expected downward trend in bleach is based on a number of factors.
Standard brands are predicted to continue to perform well in bleach in Morocco due to the positioning of products as quality options at reasonable prices; therefore, they are perceived to offer value for money to users. Meanwhile, economy brands like Mio, Maxi’s and Exxxet are well placed to continue to grow their retail value shares in the short to medium term.
The offer of a variety of scents, such as lemon and lavender, is intended to reduce the unpleasant odour of chlorine, which is a typical ingredient of bleach products. In addition, manufacturers are expected to develop new products with a pleasant scent that offer extra disinfection or with antibacterial activity, such as new Domestos Original Disinfectant Bleach Gel.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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