Bleach is projected to maintain moderate but slowing retail volume and current value growth rates in Vietnam over the forecast period, partly driven by the rising population. In addition, with rising incomes, higher hygiene standards, and ingrained cleaning habits, Vietnamese consumers are expected to maintain demand for bleach.
While the market currently offers premium bleach products which claim to use eco-friendly ingredients, consumers are increasingly looking for affordable options which prioritise plant-based ingredients, especially from local and small brands. Consumers expect that locally produced bleach products can meet environmental standards without the high price tag, making eco-conscious choices more accessible to a broader audience.
While there is currently limited brand activity in bleach, companies are expected to focus on expanding their sales and raising consumer awareness by engaging in social media initiatives. This will include regularly updating fan pages with fresh content, such as mini-games and product introductions.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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