Bleach is projected to face a continued decline in popularity from 2025 onwards. The growing competitiveness of surface care products is expected to be a key factor influencing this trend, as more Georgians are likely to seek contemporary home care solutions.
The anticipated growth of modern retail formats is expected to negatively affect the sales volume of bleach. As retailers continue to optimise their shelf space, they are likely to focus on products with stronger consumer demand, reducing the visibility and variety of bleach available in stores.
Despite the challenges ahead, certain factors will continue to support bleach sales in Georgia. Its low price and widespread availability in traditional retail outlets will appeal to price-sensitive consumers, helping to sustain demand.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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