Retail volume sales of bleach are forecast to continue to decline throughout the forecast period, as alternatives that are perceived as less harmful continue to gain ground. This will particularly be the case in laundry care, where bleach is easily replaced by chlorine-free, colour-safe laundry bleach products.
Private label will continue to gain ground during the review period due to its price competitiveness. At some point, manufacturers of branded offerings may shift to surface care, where private label competition is somewhat less intense.
Bleach is likely to remain attractive to at least some local consumers as an alternative to toilet liquids. The positioning of toilet liquid and bleach is very close, and consumers may not see a big difference between the two products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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