Disinfectants, specialised stain removers, and laundry disinfectants are expected to grow in popularity and create competition for the bleach category in the upcoming years. While bleach has traditionally been the go-to product for disinfection and stain removal, these alternative products are now offering more targeted solutions, providing specific benefits such as fabric care, surface protection, and specialised stain removal.
There is a growing demand for premium bleach products that offer added benefits such as longer-lasting freshness, better stain removal, and improved disinfecting power. Brands are focusing on differentiating their offerings by incorporating advanced formulations, such as those with added fragrances or enhanced disinfecting properties.
A growing emphasis on multipurpose benefits is expected in the bleach category. Brands and private label are positioning bleach as a versatile cleaning solution, effective not only for traditional uses like disinfecting and whitening laundry but also for a variety of household tasks.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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