In contrast to other countries in the region, bleach sales in Costa Rica are led by modern grocery retailers, rather than small local grocers. This strong penetration of modern grocery retailers is largely driven by Walmart, which operates under various banners, including Pali, Maxi Pali, Masxmenos and the eponymous Walmart.
The rate of growth in both retail volume and retail constant value sales of bleach will be modest during the forecast period, remaining broadly in line with the review period. A better economic context, particularly price stabilisation, will dampen demand growth for bleach.
Costa Rica is known globally for its green policies, and even within bleach, which is considered very bad for the environment, sustainability will come increasingly into play as a factor in the decision-making of consumers. Refill options and stand-up pouches, which reduce the use of single-use plastic, are set to proliferate in bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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