Bleach is a mature category with little room for any real innovation and thus players are unlikely to make any sizeable investments in the category. As a result, the penetration of private label and economy brands will likely remain high in bleach with consumers typically most concerned about the price when choosing which product to buy.
Despite bleach being a well-established category in Greece with high household penetration, the category may face challenges in the coming years due to the sustainability trend. Generation Z, in particular, is much more environmentally conscious, and bleach is not typically seen as an eco-friendly product.
Bleach will likely continue to have a loyal consumer base in Greece, especially among older generations, and will likely continue to be regarded a household essential. Bleach is the cheapest option when it comes to keeping homes clean and hygienic and thus sales should also benefit from the challenging financial situation facing many consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!