While cost-of-living pressures shaped the performance of retailing in New Zealand towards the end of the review period, inflation levels slowed to within the Reserve Bank of New Zealand’s target. This resulted in drastic drops in the country’s Official Cash Rate (OCR), which eased economic pressures for businesses and consumers across the country.
Pental Products’s Janola is poised to remain the leading bleach brand in New Zealand in the forecast period, supported by a strong reputation for quality, trustworthiness and efficacy. With a long-standing presence in the market, Janola is established as a household name, synonymous with effective cleaning and disinfection.
As the New Zealand economy recovers over the forecast period, sustainability considerations are expected to return to prominence as a key decision-making driver across home care. This offers opportunities for bleach products with eco-friendly positioning.
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Understand the latest market trends and future growth opportunities for the Bleach industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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