Bleach will register a fall in volume sales over the forecast period. Bleach is a mature product, with little room for further growth.
Though bleach will register minimal volume growth over the forecast period, it will remain a popular product among older people of 65 years and over. For this cohort in particular, the smell of chlorine is associated with cleanliness, and is seen as an affordable way to treat various household tasks such as for toilet care, and also as a drain opener and descaler, in addition to being an all-purpose cleaning product.
The competitive environment within bleach is expected to remain stable over the forecast period and Ace is set to remain top-of-mind. It will be difficult for players to innovate due to the generic active ingredient in bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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