Inflation in South Africa is already showing positive signs, with the annual inflation rate for 2024 already lower than the annual inflation rate for 2023. Similarly, interest rates have also been declining.
The competition amongst brands in bleach is increasing. Although Domestos is expected to continue to lead in terms of brand share moving into the forecast period, lower priced products have been gaining popularity amongst shoppers, and this is likely to continue.
South Africa witnessed a cholera outbreak in 2023, which had two impacts. First, it reinforced the necessity to maintain good hygiene.
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Understand the latest market trends and future growth opportunities for the Bleach industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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