Bleach is expected to see retail volume sales decline consistently over the forecast period. Demand will continue to be depressed by migration to alternatives in surface care and toilet care amidst rising awareness of the health risks and negative environmental impact of this product type.
The threat bleach faces from surface care and toilet care is expected to become more pronounced over the forecast period as health and environmental concerns gain further influence over the choices of Macedonians, especially younger demographics. The appeal of the latter categories will also be strengthened by higher levels of new product development.
The competitive landscape in bleach will continue to be characterised by a high level of consolidation over the forecast period. Alkaloid AD Skopje is likely to further strengthen its already dominant position, as declining demand will deter the entry of new players while also discouraging investment in innovation, advertising and distribution networks by smaller established manufacturers.
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Understand the latest market trends and future growth opportunities for the Bleach industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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