Bleach’s descent is unstoppable and its decline will persist throughout the forecast period. Negative demographic growth will further exacerbate the situation and support steady volume sales decline as bleach continues to be cannibalised by newer, more dynamic product areas found elsewhere in home care, with surface items designed for specialised tasks gaining rapid ground.
Limited competition and lack of interest from international players, along with the rapid development of several surface care product areas, will continue to negatively impact the future growth prospects for bleach over the forecast period. Aside from providing a potent surface care disinfectant, bleach was once widely used for bleaching clothes.
Alkaloid is set to maintain its market dominance over the forecast period thanks to the lack of presence of international competitors within bleach in North Macedonia, with no new entrants expected to join the competition.
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Understand the latest market trends and future growth opportunities for the Bleach industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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