The pet population rose sharply in Italy during the pandemic as consumers looked for companionship, with many people now humanising dogs and cats and treating them like children. With Italians having fewer children there is a growing incidence of some couples having pets instead while Italy’s ageing population has also opened the door to more pets as elderly people look for companionship.
Over the review period, some consumers began rediscovering the pleasure of spending time outdoors, and this triggered sales of outdoor flooring and other outdoor accessories for the home. Overtime, some types of outdoor flooring tend to become darker due to humidity, dirt, and mould.
Bleach has become a commodity product where consumers are not necessarily focused on the brand, with most of the available brands seen to be more or less comparable in terms of performance. This situation should favour sales of private label with these products not only generally being cheaper but Italians are also becoming increasingly trusting of the quality and efficacy of these products.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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