Bleach is expected to maintain solid retail volume and current value growth rates in Brazil in the forecast period. However, with the end of the sanitary crisis caused by COVID-19, it is expected that bleach will have slightly slower volume and value CAGRs in the forecast period than those seen in the review period.
Although previously prohibited, one of the product types that rose in popularity during the pandemic, due to the lack of polymer to transform it to the gel version, was cleaning liquid alcohol at 70 degrees of concentration. However, after the pandemic this was once again prohibited by the regulatory agency in Brazil, ANVISA, as it is seen as dangerous, and the cause of many domestic burns.
The usage of bleach in Brazil goes beyond surface cleaning. For instance, the dengue outbreak that hit the country for the last two years encouraged consumers to pay more attention to their surroundings, especially those places with still water.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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