The latter years of the review period were characterised by rising costs of living, derived from price inflation and higher interest rates. This has served to compress disposable income levels and weaken consumer confidence, which is expected to carry forward into the forecast period.
With sales decline anticipated over the forecast period, bleach would need product development and innovation to help address its negative perceptions as harmful for health and the environment. The lack of investment from manufacturers suggests this is unlikely to happen.
Bleach is widely viewed as harmful for the environment and personal health, and this strongly conflicts with the broad household preference for avoiding chemical use in the home. Increased awareness of the potential health risks associated with bleach, such as respiratory issues and skin irritation, will continue to urge households to seek safer alternatives.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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