Both small sachets and gallon presentations will remain popular among price-sensitive consumers. Sachets, which contain smaller quantities, allow consumers to buy bleach at a lower upfront cost, which can be as little as 12 cents.
Chlorine in gel form is an increasingly popular offering and is a way for branded players to differentiate themselves from private label offerings. The gel format offers several advantages over traditional liquid bleach, including easier application, improved adherence to surfaces, and reduced risk of splashing.
There will be increasing concerns about the health risks from the chemicals in bleach and consumers will increasingly use less abrasive alternatives. For instance, one product that will gain is laundry aids and in particular stain removers, which are seen as safer and more effective than bleach.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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