Multi-purpose cleaners are expected to increasingly compete with bleach over the forecast period. Brands such as Fabuloso already tout themselves as the "alternative to chlorine" and, unlike bleach, are available in pleasant and long-lasting fragrances, such as lavender, citrus and eucalyptus.
The lack of distinctive features or unique selling points hinders the ability of bleach brands to stand out in the market, command premium prices and expand their market share. To overcome this limitation, innovation, branding, and targeted marketing strategies will be required to reinvigorate the category and tap into new consumer segments.
Hard discounters, known for their aggressive pricing and efficient operations, pose a competitive challenge to small local grocers, attracting consumers seeking cost-effective options. Informally-produced bleach has traditionally thrived in small local grocers due to its affordability and accessibility.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See All of Our DefinitionsThis report originates from Passport, our Bleach research and analysis database.
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