The bleach category suffers from a substantial disadvantage due to its reliance on chlorine - a material that is neither eco-friendly nor aligned with the current societal emphasis on sustainability and chemical-free products. The growing consumer preference for environmentally sustainable solutions presents a considerable challenge to players for the forecast period.
In addition to the efforts of smaller retailers, some online brands have positioned themselves in the premium segment, offering eco-friendly bleach alternatives at AUD24.95 per 900ml.
The declining performance of the bleach category has resulted in reduced competition, limiting consumer choice and decreasing market dynamism. To counter this, key players must focus on rebranding the market’s reputation by not only launching eco-friendly bleach products but also actively contributing to societal and environmental initiatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Bleach industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!