While small, independent local grocers currently represents the most significant retail channel for bleach sales in Guatemala, modern grocery retailers are expected to gain ground over the forecast period. Although small local grocers will likely maintain its dominant position due to these outlets’ widespread presence and convenience, their growth is expected to lag behind that of hypermarkets and supermarkets.
Looking ahead, bleach is expected to face continued strong competition from alternative cleaning products - particularly surface care and toilet care items. Many of these products contain bleach as an active ingredient, allowing them to deliver similar cleaning and disinfecting benefits.
Although local companies are expected to continue dominating bleach sales in Guatemala over the forecast period, private label products are anticipated to deliver the strongest performance in the short term. Leading retailers, such as Walmart, have expanded their private label portfolios, offering a wide range of pack sizes and product options at prices significantly lower than those of established brands.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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