The prevailing economic conditions remain bleak, with cost-of-living pressures showing little sign of easing. Local household sentiment is weak, and disposable incomes remain under significant strain.
The competitive landscape for bleach is highly concentrated, with limited brand availability and strong private label penetration dominating the market. These factors hinder the potential for value growth, as private label products tend to prioritise affordability over innovation.
The growing consumer preference for eco-friendly products poses an additional challenge for bleach. Households are increasingly rejecting bleach in favour of plant-based or biodegradable alternatives that are perceived as safer for both personal health and the environment.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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