There is a growing preference for eco-friendly home care products in Chile. This is encouraging traditional bleach players to expand their product lines to include more sustainable options, responding to demand for solutions that are considered less harmful to health.
Despite limited growth prospects for bleach over the forecast period, the category will continue to enjoy fairly high penetration of local households, driven mainly by its accessible price compared to some home care products. In this context, promotional activities will continue to be a decisive factor in maintaining expected sales levels, particularly in modern retail channels.
Private label will remain an important factor driving the competitiveness of home care categories, especially in bleach, where it continued to record double-digit value growth at the end of the review period due to attractive prices and effectiveness. Nevertheless, the overall penetration of private label within bleach is not particularly high.
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Understand the latest market trends and future growth opportunities for the Bleach industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bleach industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Chlorine based products that are designed for general domestic cleaning purposes. Only products that are clearly labelled as bleach are included, while bleach-based cleaners, which are primarily marketed as any of the other surface or toilet cleaning products (as included within the surface care and toilet care sectors) are excluded. This sector should also include chlorine based laundry bleach, although not colour safe laundry bleach (which is included in the laundry aids subsector).
See all of our definitionsThis report originates from Passport, our Bleach research and analysis database.
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